toward rebranding as x. musk had already named twitter s parent company the x corporation and has said his takeover of the social media giant was an accelerant to creating x, the everything app . musk had previously said he wanted to create a super app modeled on china s wechat, a social media platform that also offers messaging and mobile payments. what on earth is going on here? let s hear from social media commentator and ceo of battenhall communication agency, drew benvie. thank you for coming on the program. what is going on, why has he ditched the logo that we ve all known for years and replace it with an exquisite back that s the big question. exquisite back that s the big cuestion. , , ., question. many brands would their riaht question. many brands would their ri . ht arm question. many brands would their right arm for question. many brands would their right arm for an question. many brands would their right arm for an identity question. many brands would their right arm