A leading retail business has a vacancy for a digital media performance lead to join their CT office.
Main purpose
Responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting.
Key responsibilities
Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maintenance.Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line advertising planning.Ensure all elements of