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The UK’s largest mutual life insurance, pension and investment company, Royal London, has teamed up with creative agency Rankin and Italian born, Denmark based illustrator Andrea Ucini for a purpose-led campaign to equip people with the tools they need to talk openly and honestly about death – and help prepare themselves and their loved ones for the inevitable.
The result is How to Die Well , a full-length book providing information and support on subjects ranging from end-of-life planning, settling estates and arranging a funeral, to saying goodbye to loved ones, coming to terms with the final farewell and coping with grief.
A good death: Andrea Ucini illustrates how to die well
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