Google is going to make it harder to track users who have opted out of personalized ads and tracking on Android, in measures experts say are designed to compete with Apple's own App Tracking Transparency.
Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,. Continue reading »
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