Android Advertising News Today

On May 17, 2023, the Federal Trade Commission (the “FTC”) reached a settlement with Easy Healthcare Corporation (“Easy Healthcare”), for its fertility-tracking app, Premom. The agency...

The impact of healthcare’s pixel and tracking tool use continues to expand as Medtronic becomes the latest healthcare entity to report it shared patient data with Google.

Google has announced a beta for Privacy Sandbox on Android. It will arrive on a small group of phones before rolling out on more devices.

This submission aims to contribute to the Human Rights Committee’s (“the Committee”) upcoming review of Japan’s compliance with the International Covenant on Civil and Political Rights (ICCPR or “the Covenant”).

Index Exchange's Adele Wieser discusses the value of programmatic, mobile, and CTV in Southeast Asia ahead of ATS Singapore 2022.

Google, the worlds largest advertising company, which earns about US$200 billion a year in ad revenue, just announced that it was delaying its phaseout of third-party cookies on Chrome from 2023 until "the second half of 2024.” Chrome commands nearly 67% of global browser market share.

And Android App and advertisers use the Advertising ID to identify the activities of users. Learn how to deactivate the same.

Google's extended plan to replace third-party cookies and shore up user privacy across mobile devices includes swipe at Apple's privacy agenda

Google is going to make it harder to track users who have opted out of personalized ads and tracking on Android, in measures experts say are designed to compete with Apple's own App Tracking Transparency.

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,... Continue reading »