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Tracking ID placed on mobile device without informed consent, says campaign group
Tim Anderson Wed 7 Apr 2021 // 11:13 UTC Share
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Privacy group noyb, founded by rights advocate Max Schrems, has instigated a new complaint about Google's use of the Android Advertising ID (AAID) to track users.
Last November the European group filed a complaint to the German and Spanish data protection authorities concerning Apple's IDFA (Identifier for Advertisers) on iPhones, claiming it was equivalent to a tracking cookie being placed by a website without the user's consent, which is against the EU's e-Privacy law.
The group is now taking similar action against Google, with a complaint filed with France's data protection authority. In the complaint [PDF], noyb claimed the Android Advertising ID (AAID) "is simply a tracking ID in a mobile phone instead of a tracking ID in a browser cookie," and therefore both the storage of the AAID and its access are illegal because this "should be authorized by the user through prior consent."
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