Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.