ITC to acquire DTC snack brand Yoga Bar yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.
The co-founders of Yoga Bar claimed, in January, that this move will add to the competitive advantage of the Bengaluru-based start-up and take it to an annual run rate of over Rs 100 crore
Company to acquire 100 per cent stake in Sproutlife Foods Private Ltd , a start-up that manufactures and sells products under the Yoga Bar brand, in multiple phases over the next 3-4 years
ITC is fortifying its presence in the Rs. 45,000 crores, fast growing, nutrition-led healthy foods space, with a proposed strategic investment in M/s. Sproutlife Foods Pvt Ltd, a D2C StartUp with brand Yoga Bar .