Get latest articles and stories on Business at LatestLY. Madhya Pradesh: The sheer urge to do something new, something that not only quenches their entrepreneurial thirst but also makes a difference in the society led the two women, Nirupama Singh Sharma and Anjana Bhamra, to sow the seed that has now taken the shape of The Saffron Saga. Business News | Jabalpur (MP) Based D2C Start-up Brand THE SAFFRON SAGA Revives Indian Artisanship in Their Apparel Collection.