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The Drum | How Should Agencies Respond To Negative Feedback?

Advertising is made to be seen, but it’s not guaranteed to be received well by audiences, or by clients earlier in the creative process. So, when agencies meet resistance, how should they respond?

The Drum | It s Almost Too Late To Enter Advertising s Most Controversial Awards Show

The deadline for The Drum’s Chip Shop Awards is fast approaching (April 6), so if you have a creative idea that you know would never fly by your clients, think fast.

Measurement, diversity and radical partnerships

Measurement, diversity and radical partnerships These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker. “You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.” Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes,

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