Page 13 - Anna Heim News Today

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage […]

Thanks very much for reading Extra Crunch this week! Have a great weekend.

Growth marketing roundup: cool SaaS, marketing lies, VR ads and more One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-namin...

Campaign Writer: Startups Driving New Sales and Growth with Cold Email Marketing SAN FRANCISCO, CA / ACCESSWIRE / June 29, 2021 / Startups face numerous challenges with having to navigate the marketing landscape to drive growth. Major stresses on startup founders minds include where their next sales, revenue, and investor funding are coming from. Some tech startups have solved those issues by implementing strategic cold email marketing campaigns, proven to be an invaluable tool in driving new g...

Startups Driving New Sales and Growth with Cold Email Marketing ACCESSWIRE 30 Jun 2021, 11:43 GMT+10 SAN FRANCISCO, CA / ACCESSWIRE / June 29, 2021 / Startups face numerous challenges with having to navigate the marketing landscape to drive growth. Major stresses on startup founders minds include where their next sales, revenue, and investor funding are coming from. Some tech startups have solved those issues by implementing strategic cold email marketing campaigns, proven to be an invaluable t...

In a world of talking points and corporate jargon, opinions are refreshing — and Expensify CEO and founder David Barrett is full of them. One of his earliest lessons in life, for example, was that basically everyone is wrong about basically everything. If instilling that at a young age doesn’t force you to become an […]

This morning, Anna Heim and Alex Wilhelm dug into the EU insurtech market, interviewing European VCs and collating the biggest recent rounds to take the temperature of the waters across the pond.

Several European-based insurtech startups entered unicorn territory this year, such as Bought By Many, which offers pet insurance; London-based Zego; and Alan, a French startup that raised a $220 million round. According to Brittain, EU startups in this sector are “still at the very early stages of innovation,” having only shown “a fraction of what’s possible” in a market that is “as large as banking.” Thanks very much for reading Extra Crunch; ...

Prospective contributors regularly ask us about which topics Extra Crunch subscribers would like to hear more about, and the answer is always the same.

Dear Startups: Don’t repaint, reinvent I feel hungover. No, not in the traditional sense, but in the dizzying way you feel when half of your world is celebrating double vaccinations and no masks, and the other half, across the world, is mourning death and not a shred of light at the end of the tunnel. The privilege of watching this unfold is like playing the worst game of musical chairs, except some seats are clouds and others are simply rows of knives. For tech, the questions that we will be...