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Modern Market building fast casual of the future
Rob McColgan, CEO and co-founder of Modern Market Eatery, discusses how his finance experience combined with Co-founder Anthony Pigliacampo s engineering background has led to a more scalable fast casual model.
Rob McColgan, CEO, Modern Market Eatery. Provided
April 9, 2021
By Rob McColgan, CEO, Modern Market Eatery
Last year, when government shutdowns took place and many restaurants scrambled to find solutions, Modern Market Eatery didn t feel the panic.
While we knew long before the pandemic that investing in technology would be beneficial to creating a highly convenient format to meet the demands of the modern diner, we never imagined it would one day be our primary sales channel for months at a time. We now see the return on our early investment as we ve continued to cater to our guests without interruption from the start of the pandemic.
Senior Editor - Restaurants Modern Market’s reports a 187% increase in off-premise, digitally-ordered, same store sales plus a 19% average check increase year-over-year.
Modern Market Eatery, a fast-fine restaurant operator and franchisor, took 2020 to create an all-encompassing, best-in-class customer experience, largely thanks to accelerated back-of-house and menu innovations.
Though COVID-19 posed obvious setbacks, Modern Market s success was driven primarily through concept innovation, proprietary technology, and pricing and labor efficiencies.
Introducing New Brand Initiatives
Not only was the franchise’s footprint expanded across its home state of Colorado with a newly designed restaurant prototype, but also Modern Market also introduced two new culinary concepts.
Modern Market Eatery Capitalizes on Innovation to Better Serve Customers & Expand in 2020 restaurantmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from restaurantmagazine.com Daily Mail and Mail on Sunday newspapers.
The chain is testing a kitchen prototype, ghost kitchen, and virtual brand.
Modern Market
Modern Market’s success during COVID can also be attributed to its better-for-you menu as health remains top of mind for consumers.
Because Modern Market Eatery was founded in 2009 during the Great Recession, CEO and Co-founder Anthony Pigliacampo says the brand has always taken a long-term view beyond current conditions.
When the company started in Boulder, Colorado, it knew the future would be brighter. That allowed Pigliacampo and his team to patiently make investments in the business on “what we thought was right and where we thought the puck was going.” Pigliacampo feels the same way about the COVID-19 pandemic.