Antoinette F.Konski works with life science clients, creating and optimizing value in intellectual property portfolios encompassing technologies that include personalized medicine,
Antoinette F.Konski works with life science clients, creating and optimizing value in intellectual property portfolios encompassing technologies that include personalized medicine,
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), and Tim Lince (TJL).
Market radar:
Pandemic sees changing consumer habits – An article on
Glossy has dived into various studies which looked at how the covid-19 pandemic (and other recent events) have impacted how consumers engage with brands. For example, the health emergency itself has prompted 75% of consumers to “try a new shopping behaviour”, with 36% claiming to have “switched brands” and saying they will continue to do so “despite previous brand loyalty”. That shift is due to so-called “conscious capitalism”, with 60% of US consumers reportedly wanting businesses to be “vocal a