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Wheely, Uber's luxury competitor, launches in Dubai to take on the UAE's dominant player

Wheely, a luxury-focused competitor to ride-hailing giant Uber, is launching in Dubai as the company looks to reembark on an international expansion effort…

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Uber Rival Wheely Launches In Dubai, Targeting Wealthy Clientele With High-End Electric Cars - Uber Technologies (NYSE:UBER)

Wheely, a luxury-focused ride-hailing service, is set to launch in Dubai, posing a challenge to the market's current leader, Uber-owned Careem. The London-based company is targeting affluent clients with a fleet of electric cars.

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Luxury Ride-Hailing App Pivots to Middle East as Lockdowns Bite

Luxury Ride-Hailing App Pivots to Middle East as Lockdowns Bite Bloomberg 24/02/2021 Maria Kolesnikova © Bloomberg Commuters drive along Sheikh Zayed Road past commercial and residential properties in Dubai, United Arab Emirates, on Tuesday, Oct. 13, 2020. Dubai real estate stocks were once the stars for investors betting on the city’s booming economy. But their fall from grace has been spectacular and seems set to continue, given an abundance of unsold homes and scant prospects for a recovery in the oil-rich region. (Bloomberg) -- A luxury ride-hailing app operating in Moscow, London and Paris is expanding into the Middle East as a “hedge” against lengthy lockdowns that have shattered the services industry in Europe.

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