Detailed text transcripts for TV channel - MSNBC - 20150430:19:44:00
Many are still living with their parents. how are the brands managing all of that? >> theyre trying to focus on the millennials. a lot of companies targeting them. as you note theyre broke, living at home. one of their favorite brands now over the past year is walmart. i think i mentioned that in the story. they cant afford to shop elsewhere. the ones who do have money, theyre fickle when it comes to brands. theyre willing to shift and change loyalties is rapid and affects how a retailer will do...
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