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campaign Don’t get stuck on chatbots and automation, say hello to a real human and personalised service – that’s the theme of a new brand campaign by New Zealand’s leading insurance broker, Aon. Launching today with a nationwide OHH, digital and TV ad rollout, Aon’s Proudly Local. Proudly Human campaign shows how Aon is ‘reinventing insurance’ by using an actual human being. Designed and executed by WAVE Creative Communications Agency, the campaign focuses on what sets Aon apart; real conversations and personalised service – putting empathy, intuition, and human-led customer service at the centre of insurance. Craig Parker, Creative Director at WAVE

New zealandMonique mcgrathCraig parkerCitizen communityFoundation for public interest journalismCreative communications agencyHuman beingthursdayProudly humanCommunications agencyCreative directorFraser chapmanFlying fish studiosAon marketingCommunications managerScoop citizen communityIn depth engaged journalism