Page 6 - Apache Version News Today

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why its important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.

Made possible by Sightly is a media/marketing technology company specializing in video advertising and analytics. Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how. share via email

The future of digital out-of-home advertising in Canada remains uncertain Download Share The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today. In our pre-pandemic ad spending forecast for Canada, we a...

TikTok continues its ascent, but Instagram is still king.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

Teladoc shook the virtual care landscape up when it merged with digital therapeutics firm Livongo in a $18.5 billion deal in October, forming the first ever virtual care giant with a combined 70 million users—holding the potential to overshadow smaller telehealth startups. But Teladoc-Livongo isn’t the only disruptive force in telehealth: Amazon is inching closer to scaling its virtual care platform, Amazon Care, beyond its employees to its members. We spoke with the co-founder and CEO of t...

Clothing and apparel retailers are continuing to see steep declines in 2020, with sales well below 2019 levels.

Made possible by The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful Identity-based solutions with trusted industry partnerships to solve todays challenges. share via email

Made possible by The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful identity-based solutions with trusted industry partnerships to solve todays challenges. share via email

The Weekly Listen: FTC wants to break up Facebook, Big Techs data probe, and Discovery+ Dec 18, 2020 Download Share eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to...