If the residues of seasonal excess have you ready to recalibrate your alcohol consumption, you can be sure you’re not alone.
Hungover new year’s resolutions aside, the trend towards no- and low-alcohol alternatives (or ‘nolo’ as they’re dubbed) has been one of the strongest in the global beverages markets in recent years.
While the category is still in its infancy, it has serious potential for growth, thanks in particular to a growing cohort of millennials choosing ‘nolo’ beers and cocktails for lifestyle reasons of perceived health, well-being and uncompromised performance.
Of course there have always been many people who choose not to drink alcohol and for all sorts of reasons, from pregnant women to designated drivers to teetotallers.