Airtel forays into advertising; launches Airtel Ads
Airtel Ads has collaborated with firms such as Zomato, CRED, Apollo 24.7, Tata AIG Insurance, PepsiCo, Lenskart, Cars24, Vahan, Gameskraft, and Harley Davidson
Vivek Dubey | February 24, 2021 | Updated 17:16 IST
Representative Image
Sunil Mittal-led telecom operator Bharti Airtel on Wednesday entered India s $10 billion advertising industry with its advertising platform Airtel Ads , which will connect brands to customers of the telco.
The company, in a statement, said, Airtel Ads allows brands of all sizes to curate consent-based and privacy safe campaigns to one of the biggest pool of quality customers in India.
These ads will be featured on various Bharti Airtel platforms. Among Airtel s customer base of 320 million subscribers, 190 million use its music streaming app Wynk, OTT video content Xtream; and around 17 million use its DTH service. Bharti Airtel does not plan to cater to customers from outside.