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Shirt for a suit and tie and a tailor made apology for everyone thank you for having me here today and im ready to take your questions when you discover the cambridge analytic that had brought it leo taint all of this information why did you inform those eighty seven million. we learned in two thousand and fifteen that cambridge analytic had bought data from an app developer on facebook that people had shared it with we did take action we took down the app and we demanded that both the app devel...
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People then too, right? thats definitely something that looking back on this, you know, i regret that we didnt do at the time. and i think we got that wrong. and were committed to getting that right going forward. >> i want to ask about that because when this came to light, you guys knew this a long time ago, that this data was out there. why didnt you tell users? dont you think users have the right to know that their data is being used for different purposes? >> so yes. and let me tell you what...
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Obviously frustrating, not only because it affected 87 million but because it seems to be part of a pattern of lax data practices by the company going back years. so back in 2011, it was a settlement with the ftc and now we discover yet another incidence where the data was failed to be protected. when you discovered the cambridge analytica had fraudulently obtained all of this information, why didnt you inform those 87 million? >> when we learned in 2015 that cambridge analytica had bought data ...
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App developer, cogan, who built in personality app, bunch of people used it and the data was sold to cambridge analytica. thats against the policy. you cant share data in a way that people dont know or dont c consent to. we immediately banned that app. we asked for a formal certification that they had none of the data in the facebook community. they deleted it if they had it, and they werent using it. they provided the certification. >> why does it take a big media report to get that proactive a...