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Reports: App spending skyrockets - Mobile Marketing

Reports: App spending skyrockets Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didnt hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant increases as consumers locked down - and logged on. For a clearer view of what happened with app spending in 2020 its important to look back to before the pandemic. According to Trading Platforms, global consumers spent about...
Spending In Apple App Google Play Trading Platforms App Store Play Store App Annie

Global app spending grew 35% to hit $407 million on Christmas: Report

Consumers around the globe spent an estimated $407.6 million across Apples App Store and Google Play on Christmas, a year-over-year growth of nearly 35 per cent per cent from approximately $303 million in 2019, according to a new report by data analytics firm Sensor Tower. Between the two platforms, Apples App Store captured the bulk of the spending at $278.6 million, while Google Play saw $129 million in revenue, said the report. This is in line with the massive growth in worldwide spending...
Estephanie Chan Apple App App Store Google Play Mobile Insights Strategist Sensor Tower

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