Page 2 - App Tracking Transparency Framework News Today

Germany's Federal Cartel Office, the Bundeskartellamt, has initiated proceedings against Apple to investigate whether its tracking rules and...

Bundeskartellamt to examine Apple’s App Tracking Transparency Framework after concerns company is not standing by its own rules.

Consumers are not enamoured with the greatest global surveillance system in the history of humanity. Adtech's trajectory changes

ADVERTISEMENT ADVERTISEMENT Apples App Tracking Shift Seizes On Spirit Of Privacy Laws Law360 (May 4, 2021, 7:59 PM EDT) -- Apples recent move to require apps to obtain permission before tracking users is poised to reshape the advertising industry and fuel emerging antitrust concerns, while raising the bar set by U.S. privacy laws on how much control consumers should have over their personal information. With the rollout of its latest operating system, iOS 14.5, last week, Apple began enforcin...

AppSecTests Julian Evans explains how to comply with Apples latest update

You will have heard the phrase ‘content is king’; I am a firm believer that ‘performance marketing is still King’. You only have to look at Moonpig.com as an example of how a digital platform business with performance marketing at the heart has been able to float on the UK stock market. Performance is much more than just running some media activity in the digital space. It’s very much a mind-set, a cultural trait and an ethos that demands agility and delivers accountability. Covid has...