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Apple Evolves App Distribution in the EU: What Developers Need to Know

The tech giant's latest updates include provisions enabling developers to distribute apps directly from webpages, tailor in-app promotions to suit their preferences, and access a slew of new APIs to facilitate seamless app distribution and integration with system functionality.

Apple will let developers distribute apps via the web in the EU

Starting this spring, Apple will let authorized developers distribute their apps via a website, as long as they meet the criteria.

More sideloading: Apps will be allowed directly on EU iPhones in the future

More sideloading: Apps will be allowed directly on EU iPhones in the future
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iOS apps will soon be available from developer websites in the European Union

iOS apps are some of the most policed apps on the planet as Apple holds a tight rope on developers, but that is changing in the European Union (EU).

Apple Will Let Users Download Apps From the Web (in the EU)

Apple informed developers that they will be able to sell their apps on websites in the EU, not just through Apple's App Store or third-party app marketplaces. It's the first time Apple has ever allowed a form of sideloading on iOS, although there are still restrictions in place.

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