Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi
Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi
It the big innovation at apple is going to come from. We sat down at the annual Development Conference sec out New Territory for the companys future from tv to cars and apples ares category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you for joining us. Tim it is great to see you again, and unbelievable to be here. Emily lets start with the new Smart Speaker, why should people by apple home . Over its competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back to itunes and ipod. And so, we wanted something that number one sounded unbelievable. Of course it does other things, and those are important, but we wanted a high quality audio experience as well. Emily you are excited about how these will sound in the home, will i be able to make a phone call, call a car, order groceries . Tim there ar
Now is iphone sales plateau, whethers remain about its the big innovation where that big innovation at apple is going to come from. We sat down at the annual Development Conference sec out New Territory for the companys future from tv to cars and apples ares category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you for joining us. Tim it is great to see you again, and unbelievable to be here. Emily lets start with the new Smart Speaker. Why should people buy homepod instead of amazon echo at this price . Tim what we tried to do is we built something that is a breakthrough speaker first. , dating deep in our dna back to itunes and ipod. And so, we wanted something that number one sounded unbelievable. Of course, it does a lot of other things, right . And all those are important as well, but we wanted a high quality audio experience as well. Emily you are very focused on how th
Now is iphone sales plateau, whethers remain about its the big innovation where that big innovation at apple is going to come from. We sat down at the annual Development Conference sec out New Territory for the companys future from tv to cars and apples ares category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you for joining us. Tim it is great to see you again, and unbelievable to be here. Emily lets start with the new Smart Speaker. Why should people buy homepod instead of amazon echo at this price . Tim what we tried to do is we built something that is a breakthrough speaker first. , dating deep in our dna back to itunes and ipod. And so, we wanted something that number one sounded unbelievable. Of course, it does a lot of other things, right . And all those are important as well, but we wanted a high quality audio experience as well. Emily you are very focused on how th