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Halloween Science: What Elastic Response In Chewing Gum May Mean For Bioactive Ingredients

A new study sought to analyze the chewing nature of four types of gum bases and along the way determine bubbling capacity also. Gums are generally oils, resins, and elastomers generally held in pleasant form by the gum base. So gum base is important to manufacturers. Chewing gum is a $25 billion per year business, 1,740,000,000,000 sticks.
Maykim Gum Base Company Applied Physics

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Michael Hochberg

Michael Hochberg earned his Ph.D. in Applied Physics from Caltech, and currently runs Periplous LLC, a strategy consulting company.  He founded four companies, representing an exit value over a billion dollars in aggregate, spent some time as a tenured professor, and started the world’s first silicon photonics foundry service.  He co-authored a widely used textbook on silicon
United States Michael Hochberg Fast Company Applied Physics National Review American Spectator

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