'Lock Upp' is ALTBalaji's 'KBC moment' as it forays into AVOD: Divya Dixit
With its maiden advertising-based video on demand (AVOD) project "Lock Upp" delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its "KBC moment," as the platform's SVP of marketing and revenue Divya Dixit tells IndianTelevision.com.
Source: indiantelevision.com