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According to Ketchum, 62% of people who have shifted their brand preferences will make that change permanent before the pandemic is over.
The role of pricing in changing brand loyalties at grocery With COVID-19 shifting buying behavior, how can retailers use pricing to adjust to consumer preferences and capitalize on evolving trends?
Matthew Pavich is managing director of global strategic consulting at Revionics, an Aptos Company. The views expressed here are those of the author.
Inventory shortages, lifestyle changes and evolving purchasing behaviors have all contributed to changing brand loyalties during the pandemic, leading shoppers to buy new products and switch brand allegiances. According to Ketchum, 62% of people who have shifted their brand preferences will make that change permanent before the pandemic is over.