Page 3 - Arc Edit News Today

Little Black Book, Spot directed by MOFA's Nick Kelly positions Weet-Bix as more than just a popular breakfast choice amongst parents and children

May 25 2021, 9:09 am | BY Ricki Green | 8 Comments The One Club for Creativity has announced 54 entries from Australia and New Zealand have been selected as finalists by its global juries of top creative leaders for The One Show 2021.  Australia has scored 46 finalists, whilst New Zealand has 14.   From the One Show’s initial shortlist of 120 finalists, announced in April, the final shortlist sees 46 Australian finalists, that will go on to win a Gold, Silver, Bronze Pencil or Merit ...

Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.

Creative 43 Add to collection Agency launches debut campaign with Behind You for What’s Ahead Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client. The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and wil...

May 6 2021, 4:52 pm | BY Ricki Green | 24 Comments Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.   Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a...

Creative 11 Add to collection Campaign created in partnership with Special Group aims to encourage Australians to seize the opportunity to travel to New Zealand post-lockdown Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zeala...

May 6 2021, 4:52 pm | BY Ricki Green | 2 Comments Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.   Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a ...

Creative 313 Add to collection The Greatest Showman director, Michael Gracey, shoots a whimsical reverse lunar landing to introduce OnePlus and Hasselblad partnership Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted a...