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Bryte raises $24M and begins licensing its tech in addition to selling $8K AI-powered mattresses
Bryte today announced $24 million in Series A funding led by ARCHina Capital. This comes as the company moves away from selling its $8,000 mattress direct to consumers and instead is working with partners who will utilize Bryte’s technology in their mattresses.
Bryte says several deals are in the works.
According to the company, this pivot has always been part of the plan. They feel that through licensing, they can better accomplish the company’s goal of improving people’s sleep experience. Bryte doesn’t want to become another direct to consumer brand, but rather the underlying technology in some of the best mattresses.
The Restorative Bed consumer system powered by iPhone or Android mobile app
The Restorative Bed hospitality system with dedicated bedside tablets at The London West Hollywood at Beverly Hills. Photo Credit Tanveerbadal.com
Bryte, best known for creating the world s most advanced AI-connected and robotics-powered bed, has recently launched its platform to license their patented restorative sleep technology as a turn-key solution to accelerate widespread adoption across mattress manufacturers at scale. Bryte is now engaged with multiple global mattress manufacturers, and funding will go towards R&D and expansion across markets and price points. We believe that the Bryte platform will accelerate the restorative sleep tech revolution for the entire $432bn sleep industry, much as Luminar is accelerating autonomous driving adoption across automakers and Carbon is accelerating mass customization in the manufacturing industry, says Huang.