2021-05-28T06:00:57Z
Canadian outdoors brand Arc’teryx has launched a new initiative, known as ReBird, that s dedicated to promoting a more sustainable, circular approach. The initiative is triple-pronged, incorporating elements of upcycling, reselling and repair, to the extend the life of its products and materials. Arc teryx is a regular in our best waterproof jackets and best hiking boots guides, and we re pleased to see it joining the ranks of outdoors brands that are embracing a more sustainable approach.
To start with, the brand is making better use of its spare fabric by transforming it into cool, custom new products. It has launched its first ever upcycled range, made using end-of-the-roll fabric as well as post consumer materials (i.e. fabrics from gear that s been worn beyond optimum function ). Fjallraven launched a similar initiative earlier in the year, and we were big fans of those cool, patchwork designs. At the moment you can pick up the lightweight, packab
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In the front yard of the Coast Mountains in North Vancouver, Canada, Arc’teryx, an outdoor clothing and climbing gear company, is building a circular economy.
Now, it’s ready to share more of that story with its customers, who spend time climbing, hiking and skiing in those mountains and peaks in other parts of the world. Today, the company launched its ReBird platform, a centralized hub on the company site that gives customers an inside look at its circular initiatives from upcycling and resale to care and repair. ReBird also shares educational resources about what a circular economy is and how customers can help Arc teryx continue to scale its circular operations.