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Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Jakob Bak, CTO and co-founder, Adform This is not the proclaimed death of unified logins or first-party IDs. It is, of course, a blow that the largest platform will not be supporting these IDs, because if it did that would have fueled faster adoption. But with the vast majority of publishers running header bidding and operating multiple SSPs or direct DSP/PMP integrations, it doesn’t really change much. Already today a large proportion of publishers deploy both first-party login and first-pa...
Travis Clinger Jay Friedman Dave Moore Bob Perkins David Temkin Eric Hochberger

Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways

Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways Toggle share menu Advertisement Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways Advertisement Commentary Commentary Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways While links to news may not be direct advertising money-spinners for F...
New South Wales Australian Capital Territory Scott Morrison Tim Berners Lee Facebook Simon Milner Mel Silva

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Google, Facebook prepared to pull services from its Australian users: A look at what's going on- Technology News, Firstpost

Executives from Google and Facebook have told a Senate committee they are prepared to take drastic action if Australia’s news media bargaining code, which would force the internet giants to pay news publishers for linking to their sites, comes into force. Google would have “no real choice” but to cut Australian users off entirely from its flagship search engine, the company’s Australian managing director Mel Silva told the committee. Facebook representatives in turn said they would r...
Scott Morrison Tim Berners Lee Facebook Simon Milner Mel Silva Rex Patrick Josh Frydenberg

Is news worth a lot or a little? Google and Facebook want to have it both ways

Is news worth a lot or a little? Google and Facebook want to have it both ways Are Google and Facebook really prepared to pull services from their Australian users rather than hand over some money to publishers under the bargaining code? Mel Silva, Google Australia managing director Credit: Google Executives from Google and Facebook have told a Senate committee they are prepared to take drastic action if Australia’s news media bargaining code, which would force the internet gian...
New South Wales Australian Capital Territory Facebook Simon Milner Rex Patrick Josh Frydenberg Tim Dwyer

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