OTT platforms such as Hotstar, Zee5, SonyLiv, Voot and others pulled out of the IAMAI umbrella at the last minute and decided to broaden the purview of IBF to absorb their digital arms to comply with the new IT Rules. Why didn’t the traditional players go ahead with the IAMAI-led self-regulatory body SRB? BestMediaInfo.com explains
New Delhi: The Internet and Mobile Association of India (IAMAI) today announced the formation of the Digital Publishers Content Grievances Council (DPCGC). Over the past two years, IAMAI has worked collectively with its members towards establishing a
IAMAI announces setting up of Digital Publisher Content Grievances Council
By IANS |
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Mobile Tower.. Image Source: IANS News
New Delhi, May 28 : The Internet and Mobile Association of India (IAMAI) on Friday announced the formation of the Digital Publishers Content Grievances Council (DPCGC).
Over the past two years, the IAMAI has worked collectively with its members towards establishing a self-regulatory and grievance redressal framework for Online Curated Content (OCC) Publishers, it said.
In light of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the IAMAI is establishing the DPCGC as the level-II self-regulatory body for publishers of OCC as required under Rule 12, with the intent to empower consumers to make informed viewing choices.
Read more about IAMAI to set up digital content grievances council as new IT rules kick in on Business Standard. Industry association IAMAI on Friday said it is setting up the Digital Publishers Content Grievances Council (DPCGC), which will help address unresolved consumer grievances