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On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

N26 makes European insurance push to lure in new paid users Download Share The Germany-headquartered neobank is set to roll out smartphone insurance to its German customers through its partnership with local insurtech simplesurance, per TechCrunch. Customers will be able to purchase the phone insurance, manage the coverage, and make claims through N26’s app. It can be bought as a standalone product, starting at €6 ($6.84) per month, or accessed as part of N26 Metal, the neobank’s highest...

Boomers have 10 times the household wealth of millennials in the US Download Share For more insights and key statistics on the biggest trends in todays most disruptive industries, subscribe to our Chart of the Day newsletter. Boomers had twice the household wealth of Gen X and 10 times that of millennials in the US in Q3 2020. This disparity is increasing rapidly as well; boomers household wealth increased by over $18 trillion since 2014, while millennial wealth increased by just $4 trillio...

Insurtech Hedvig goes full-stack to power European expansion Download Share per its press release. Launched in 2018, Hedvig offers rental and homeowners insurance via its app to 50,000 users in Sweden and Norway, and it now plans to expand across new European markets. The insurtech raised €7.5 million ($8.6 million) last October, bringing its total raised to date to €20 million ($22.8 million). With the EU license, Hedvig can accelerate its growth by freely launching proprietary products ...

US adults find print and TV ads more trustworthy than social media ads Download Share While the majority of US adults don’t particularly trust any form of advertising, nearly half said they trust print,

(More) digital trends for 2021: The future of grocery is digital Download Share We recently released our “10 Key Digital Trends for 2021” report, which spotlighted the rise of Disney as a streaming powerhouse, the enactment of a federal privacy law, first-party data reigning supreme, and more. But which major trends narrowly missed the cut? Here’s our fifth in a series of additional transformative developments that ought to be on your radar throughout 2021. Read about the fourth runner-u...

Among performance marketers, CTV is a growing priority | Sponsored Content This article was contributed and sponsored by SteelHouse. Share Record numbers of advertisers have gravitated toward connected TV (CTV) in the past year. But among the rapid rise in adoption, an interesting trend has emerged—a growing number of brands and agencies are using CTV as a direct-response performance channel. How performance marketers embraced CTV in 2020 In our 2021 Post-Holiday Connected TV Report, in whic...

Planes, trains, and automobiles: Travel ad sales to soar in 2021 Download Share newsletter. Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence—so don’t expect quiet skies in the months ahead.

Where are millennials stocking up on stocks?

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why its important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.