Page 7 - Arket Entry News Today

Australian makeup brand Mellow Cosmetics plans to break into the Middle East and Asia to capitalise on recovery in the makeup category.

Justhuman’s new hair and skin care line is capitalising on the microbiome movement to bridge the gap between clean beauty and fast results, and sees ‘massive growth’ in Gen X consumers in both India and US.

South Korean delivery app Baemin has taken a leap into the Vietnamese beauty market by launching a skin care and makeup brand, and is capitalising on K-beauty trends to customise products for the needs of local consumers.

Hong Kong skin care brand Cary believes it has found a significant market gap for tinted skin care products for male consumers.

K-beauty brand Round A’Round has detailed its aspirations to become a leading sun care brand in Japan on the back of its popular sun stick.

K-beauty brand Missha is looking to extend its global footprint through affordable product pricing, market-specific launches, and the appointment of Hollywood star Elizabeth Olsen as its latest ambassador.

Italian brand Toiletpaper Beauty’s booming first foray into Asia has given its expansion plans a confidence boost, as it makes headway in broadening its product line-up to include fragrances and potentially colour cosmetics.

Taiwan-based firm Jerôsse is aiming to grow the share of beauty sales to at least 30% this year on the back of new product developments and its expansion into Singapore and Malaysia.

K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.

Singapore solid beauty JOMO Studio says it is determined to change the ‘good product, bad design’ mindset when it comes to sustainable products in APAC.