The Drum speaks with Aahana Dhar, director of communications India, Tinder, to find out why it is embracing LBGTQ+ narratives in its marketing campaigns, content and stories.
Following this week’s news that the cost-of-living crisis looks set to trigger another recession in the UK, the latest research from The Institute of Practitioners in Advertising (IPA) reveals that many – particularly women and young adults – are already struggling to cope with their current salaries, and that this is having a direct impact on their ability to make healthy choices.
Amid a burgeoning era of period positivity, some people still feel uncomfortable discussing the impact of menstruation on their day-to-day lives. Midol’s latest campaign, ‘The Real Reason,’ aims to change that.
As adland wraps its final day at the Cannes Lions festival, news broke in the US that the Supreme Court has overturned Roe v. Wade, the 1973 decision granting the constitutional right to abortion. The news comes after a draft majority opinion was leaked in May, which galvanized thousands to rally in demonstrations nationwide. Leading agency executives, some of them women and mothers, shared their immediate thoughts on the decision with The Drum.
The culture wars can seem all-consuming. They certainly consume corners of the advertising industry pretty regularly. For example, a recent update to the famous Netflix culture memo insists that Netflix will not "censor specific artists or voices". Addressing workers, it said “if you’d find it hard to support our content breadth, Netflix may not be the best place for you.” For The Drum's Creativity in Focus Deep Dive, Patrice Pollack of Momentum Worldwide looks at how to tread the line between free expression and respecting marginalized voices without stifling creativity.