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The Sideways Phenomenon: Burgundy Next

The Sideways Phenomenon: Burgundy Next By Raymond Blake |  April 12 2021 Paul Giamatti (Miles in the Sideways movie) and Rex Pickett (right). Photography courtesy of Rex Pickett With its relatable characters and universal concerns, the 2004 hit movie made a mainstream impression that no wine-themed work on the big or little screen has since matched “If anybody orders Merlot I am leaving.” That line, and the expletive-laden one that followed, delivered a sucker punch to the fortunes of Merlot, while providing a meteoric boost to Pinot Noir’s. It barely needs to be credited for, once uttered by Miles Raymond, the Pinot-obsessed central character of the hit movie

The Sideways Phenomenon: Burgundy Next - World Of Fine Wine

The Sideways Phenomenon: Burgundy Next With its relatable characters and universal concerns, the 2004 hit movie made a mainstream impression that no wine-themed work on the big or little screen has since matched, says Raymond Blake, who reveals that the Côte d’Or should be the setting for Miles’s final hurrah. “If anybody orders Merlot I am leaving.” That line, and the expletive-laden one that followed, delivered a sucker punch to the fortunes of Merlot, while providing a meteoric boost to Pinot Noir’s. It barely needs to be credited for, once uttered by Miles Raymond, the Pinot-obsessed central character of the hit movie

The Sideways Phenomenon: Burgundy Next - World Of Fine Wine

The Sideways Phenomenon: Burgundy Next With its relatable characters and universal concerns, the 2004 hit movie made a mainstream impression that no wine-themed work on the big or little screen has since matched, says Raymond Blake, who reveals that the Côte d’Or should be the setting for Miles’s final hurrah. “If anybody orders Merlot I am leaving.” That line, and the expletive-laden one that followed, delivered a sucker punch to the fortunes of Merlot, while providing a meteoric boost to Pinot Noir’s. It barely needs to be credited for, once uttered by Miles Raymond, the Pinot-obsessed central character of the hit movie

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