Page 2 - Armando Testa News Today

The Italian tourism ministry thought it had a sure-fire way to bring travellers into the country: turning a 15th-century art icon into a 21st-century virtual influencer.

Sandro Botticellis iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign

Charles III to be crowned, ancient rite at uncertain moment

ROME (AP) — The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century “virtual influencer.” The digital rendition of Venus, goddess of love, based on Sandro Botticelli’s Renaissance masterpiece “Birth of Venus,” can be seen noshing on pizza and […]

The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century "virtual influencer."

The Open to Meraviglia campaign, which has given Venus her own Instagram account as a modern-day traveller of Italy, has been slammed for its poor quality and bizarre message.

ROME — If Italy’s tourism ministry hoped to make waves with a new marketing campaign promoting the country’s many wonders, it certainly hit the...

An initiative featuring a computerized version of Botticelli’s Venus aims to bolster tourism, but it has been roundly mocked in Italy for using stereotypes about the country.

Italy’s tourism ministry made a blunder when bragging about their country, accidentally featuring a different country in a promotional video

The use of a computerised mascot of the Renaissance figure to promote Italian culture has been described as “humiliating” and “grotesque”