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Debranding Is the New Branding

Mar 08 2021, 3:00 PM March 07 2021, 6:30 PM March 08 2021, 3:00 PM (Bloomberg Opinion) -- In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand. (Bloomberg Opinion) -- In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand. Burger King returned to a simpler, flatter identity: Rolling Stone shed its character stroke and drop shad...
United States United Kingdom Yves Saint Laurent Margaret Thatcher Cole Haan Julius Pringle

Den identity | Communication Arts

Den identity The spirited identity for this outdoors brand boldly encourages DIY fans to create their own spaces in nature. Responses by Philippe Dionne Bussières, graphic designer Background: From the Catskill Mountains in the state of New York, Den is a brand born from a DIY spirit, offering architectural plans and ready-to-assemble cabin kits meant to ease the path towards building an affordable and beautiful cabin. With little to zero experience required, it is essentially geared towards...
New York United States Philippe Dionne Bussi Florence Rivest Brandon Schulman Mike Romanowicz

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