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Announced his bid for reelection. We are discussing be first lady Mamie Eisenhower. Welcome to the cspan series first ladies influence and image. Mamie eisenhowers turn. We have a historian and author of a biography on Mamie Eisenhower. We also welcome back edith mayo. She is one of our driving forces among academic his orients. Nice to see you again. What should we take away watching that piece of video from the 1950s . About her popularity . About the use of television . The film clip that you showed from the Birthday Celebration in march of 1956 there was a show. It was an election year. Democrats want equal time. This is, in their view, a campaign had. The president of cbs and a close friend of the eisenhowers eisenhowers said that it is not equal time because this is nonpolitical entertainment with the first lady. Eisenhowersie birthday is in november, a few days away from the election. Obviously there was some political background to this. If you watch the show at the time, what

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