Art Ask Agency celebrates Frida Kahlo s licensing success as Calzedonia launch surpasses expectations – Licensing biz licensing.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from licensing.biz Daily Mail and Mail on Sunday newspapers.
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Art Ask Agency is continuing to grow the Frida Kahlo licensing programme – and socking it the restrictions of the pandemic – having secured a new collaboration with the global legwear and beachwear retailer, Calzedonia.
Under the new deal, Calzedonia will launch a range of socks featuring seven different Frida Kahlo designs to cater for differing consumer targets and styles, including casual, elegant, and sports. The firm will also launch a collection of four embellished tights in a campaign that will be supplemented with marketing communications in stores worldwide.
“We are extremely proud and honoured to be partnering with the amazing team at Calzedonia for this licensed product collection and we can’t wait for the launch,” said Maria Strid, owner of Art Ask Agency.