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Update On Retailers' '15 Percent Pledge'

MICHEL MARTIN, HOST: Last summer, as social justice protests were taking place around the country, many people started talking about how to make lasting change, not just in, say, police behavior but also in other areas, like workplace and business relationships to push those spaces to become more inclusive. To that end, Brooklyn-based retailer Aurora James came up with a 15 Percent Pledge. She challenged major retailers to dedicate 15% of their shelf space to products made by Black-owned comp...
Michel Martin Aurora James Artemis Patrick மைக்கேல் மார்டின் அரோரா ஜேம்ஸ் ஆர்ட்டெமிஸ் பேட்ரிக்
Source: npr.org

Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands

CBS News March 6, 2021, 12:01 PM Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands Aurora James was frustrated when she would go to stores and see a lack of Black-owned brands on shelves. It was out of that frustration that the fashion designer decided she needed to be a part of the solution by disrupting business as usual. "I was so fed up as a woman and a woman of color, being disappointed by the choices that people o...
United States National Bureau Of Economic Research Michelle Miller Aurora James Alice Lin Glover Marie Kouadio Amouzame

Sephora Relaunches Brand Incubator Program

Sephora Relaunches Brand Incubator Program Sephora has announced the eight selected brands who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color. Now in its sixth year, the evolution of the program – which has previously focused on cultivating an international community of female beauty founders and supported the launch of more than 50 women-owned brands – reflects Sephora...
Alisia Michelle Ford Marie Kouadio Amouzame Alice Lin Glover Vicky Tsai Desiree Verdejo Megan Graham

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