d2H Partners Acquires Hispanic Marketing Firm Arenas Group (Exclusive)
Founded by Santiago Pozo in 1988, Arenas has worked on more than 600 films and TV campaigns throughout its 31-year historyUmberto Gonzalez | December 10, 2020 @ 12:00 PM
Marketing firm d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, the company announced on Thursday.
Founded by Santiago Pozo in 1988, the Arenas Group has worked on more than 600 films and television campaigns throughout its 31-year history. From “Selena” and “Ugly Betty” to Mel Gibson’s “Apocalypto” and, more recently, “When They See Us” and “Free Guy,” Arenas has marketed theatrical films, television, and streaming, with all the major Hollywood studios and media companies.