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How to Make a Perfect Startup Pitch Synopsis In a country where only 15 per cent of startups manage to scale up beyond their early-stage fund raising, the pitch note plays an important role in a highly competitive landscape. So what goes into making a perfect pitch? ET Spotlight We are an eight-year old company, with a user base of over 3.5 million and we closed FY 20 with a profit of Rs 15 crore. Our clients include the likes of Flipkart, Udemy, PolicyBazaar to name a few,” says Ankita Jain, founder, GoPaisa, a deal, discount and loyalty platform. Despite these stellar statistics, Jain has not yet found investors as she raises funds for the first time. “The pitch note is everything. It has to capture the right business story for the investor by highlighting data, client information and information about use of technology,” says Jain whose pitch has gone through 10 iterations in less than a month. “I have been around for eight long years, but when it comes to my pitch I s

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