Ashwin Moorthy News Today

The TVC campaign features two comedians from the south– VTV Ganeshan and Redin Kingsley.

Sunil Kataria, the CEO of Raymonds Lifestyle Business, has been re-elected as the Chairman of the India Society of Advertisers (ISA) for 2023-24. Kataria aims to strengthen the ISA and provide support to its members in the digital advertising space. The ISA also plans to collaborate with industry organizations on initiatives such as a media charter and digital measurement.

India Business News: MUMBAI: With Covid gone, so has the habit of using a separate handwash for many households.

Household penetration of handwashes, which had hit a heady high of 60% in the country during pandemic times, has now fallen to around 33% — a level that was usual for the pre-Covid era, a ToI report said on August 7.

On World Environment Day, Godrej Magic handwash spreads the message of less plastic, more magic with two high impact installations Mumbai,... | June 5, 2023

This evolution fostered a fresh, new connection with its young, adventure-seeking audiences, which catapulted the brand to even greater success. Since then, Cinthol has stayed true to its core brand promise- providing freshness to consumers.

Best Media Info: Set in a sweltering desert, the film follows a group of friends as they embark on an exciting journey| Ad Craft News

CMO Ashwin Moorthy talks about the newly launched Goodknight Mini and HIT No-Gas Spray that are customised low-cost alternatives for the brand’s flagship products.

Best Media Info: The film is built around the insight that the aspirations of women in Tamil Nadu have evolved; they strive to attain positions of responsibility that contribute to nation-building| Ad Craft News

Says ICIS, ocean-bound plastic is gaining small but significant traction within the packaging sector, particularly from those in the rPET market.