Ashwin Navin News Today

Samba AI now provides actionable context for video advertising

Walmart's $2.3 billion deal to buy TV maker Vizio opens up a new front in the increasingly lucrative advertising space for retail and tech giants

NEW YORK — The Kansas City Chiefs' overtime defeat of the San Francisco 49ers in the Super Bowl, with Taylor Swift cheering in the stands, drew a record 123.7 million US viewers, according to Nielsen estimates on Tuesday (Feb 13). It was not only the largest viewership recorded in the 58-year-history of the Super Bowl, but also, according to Nielsen...

Usher's Super Bowl Halftime Show Sees 5% Viewership Jump From Prior Year | The numbers on Usher's Super Bowl halftime performance are in.

NEW YORK -The Kansas City Chiefs overtime defeat of the San Francisco 49ers in the Super Bowl, with Taylor Swift cheering in the stands, drew a record 123.7 million U.S. viewers, according to... -February 13, 2024 at 04:11 pm EST - MarketScreener

"The traditional TV advertising playbook no longer applies"

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-me

Sambas AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship

The Streaming Media 100 is back-welcome once again to Streaming Medias annual list that foregrounds the industrys most innovative and influential technology suppliers, service providers, platforms, and media and content companies, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach ...