5 Reasons for Unfilled Inventory – And What To Do About It
Cameron Church of Watching That discusses the five main reasons for unfilled inventory, and he outlines ways to solve these issues.
Source: streamingmediaglobal.com
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Netflix, Disney, Hulu, and the State of the Subscription Economy
Mauricio Prinzlau of Cloudwards describes the new subscription economy, and he provides a detailed breakdown of the essential operational and foundational changes companies should adopt to succeed within it.
Source: streamingmedia.com
Warner Bros. Discovery Sees Sluggish Q4 DTC Sub Gains
Global direct-to-consumer subscribers grew by only 1.1M to 96.1M in Q4 as WBDs total revenue declined and losses grew
Source: tvtechnology.com
Linear TV plummets to seven quarter low in the US
Linear TV plummets to seven quarter low in the US
Source: adgully.com
Samba Reports Slight Bump in TV Viewership for Super Bowl LVII
‘Farmer’s Dog’ rated most popular ad in initial ratings report that doesn’t include out of home or mobile audience figures
Source: tvtechnology.com
Majority of Americans Have Cut Cable for Streaming Subscriptions for First Time in History
The majority of Americans have cut their monthly cable subscriptions for streaming services for the first time in history
Source: thewrap.com
Samba TV Sells Media Sales Business to UK's MiQ
The deal closed for an undisclosed amount and will allow the firm to focus on data and measurement business as CTV usage grows
Ashwin Navin Gurman Hundal Industry Committee Warner Bros Video Advertising Bureau San Francisco Based
Source: thewrap.com
CES 2023: Samba TV, TCL Announce R&D Partnership
They will work on building the next generation of AI powered smart TVs
Ashwin Navin Shaoyong Zhang Las Vegas Convention Center Tech Consumer Electronics Show Smart Screen Gesture Control
Source: tvtechnology.com
Yellowstone Season 5 Has Biggest Premiere Ratings Yet
The Paramount Network drama pulled in 12.1 million 12.1 million live-plus-same day viewers.
Source: adweek.com
Yellowstone's new season premiere breaks rating record with 12.1m viewers watching neo-Western drama
Yellowstone seemingly set the record for top scripted series premiere of 2022. The 12.1 million viewers who tuned into the premiere of Yellowstone Season 5 is up from 11.2m who watched Season 4.
Source: dailymail.co.uk