Page 9 - Ashwin Navin News Today

Without Colbert, Fallon and Kimmel proving fresh, topical material, the broadcast networks have seen late-night viewership declines of between 40% and 50%, according to a research firm.

Hollywood actors will resume negotiations with studios and streaming services next week. The announcement Wednesday comes the same day that a nearly five-month writers strike formally ended. That strike's end quickly led to announcements that TV’s late-night hosts would return to the air by Monday. That's the same day negotiators from the Screen Actors Guild-American Federation of Radio and Television Artists will resume talks on a new contract. They've been on strike more ...

TV's late-night hosts planned to return to their evening sketches and monologues by next week, reinstating the flow of topical humor silenced for five months by the newly ended Hollywood writers strike.

The Samba TV, HarrisX data bodes well for advertisers in the run-up to the holidays

After being known for the binge-watching model for years, Netflix has been experimenting more with two-part premieres.

Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during

96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV

Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.

Leaders from DoubleVerify, Snowflake, Samba TV, UM Worldwide, Open AP, NRF and Affinity Solutions explore why outcomes-driven marketing is the future of measurement, helping advertisers connect the dots between campaigns and conversions.

Netflix released strong second-quarter earnings on Wednesday, with subscribers up significantly thanks to the company's password-sharing crackdown and its ad-supported tier.