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Election day. >> you got to wonder if they can get so much bang for their buck putting ads -- >> reporter: no pun intended. >> go viral, maybe they wont go so much the traditional route of advertising as candidates have in the past? >> reporter: thats right. you dont really need the tv quite as much as you used to. take pamela gorman, for example. she tells us, nine other opponents in that republican primary down in arizona. shes trying to do anything to break through all of those competitors an...