Chief experience officers (CXOs) are responsible for ensuring positive experiences for both customers and employees of a company. They drive customer experience and employee experience and manage exceptional brand experiences. CXOs perform five key roles, including catalyst, champion, guider, designer, and orchestrator. They develop strategies and procedures to help companies create a customer-centric culture and acquire and retain customers. The CXO should possess strong leadership and communication skills, be information-driven and technically smart, able to work collaboratively as a team, calm under stress, and have a growth mindset.
Chief experience officer (CXO) is a crucial role in ensuring a positive customer experience. CXOs oversee the entire customer experience by creating customer journey maps and managing customer contacts. They work with the C-suite, marketing, sales, and product teams to establish a customer-centric culture, set business objectives, and drive innovation. The ideal CXO should possess influence skills, partnership and cooperation, agility, and strategic thinking. According to Gartner, over 90% of organizations will have a CXO or CXO equivalent by 2020, making it a critical role for businesses.