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The customer loyalty challenges brands are facing today

Driving digital marketing effectiveness

CMO asks five marketing leaders from the travel, tourism, retail, tech and financial industries to share how they're working to optimise digital marketing success

How this cinema brand is using a CDP to re-engage customers

TGV Cinemas marketing chief talks through the technology and digital investments driving its responsiveness and relevance as a business

Posts by Simone Waugh - Blogs - CMO Australia

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

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